Cast Communication Design. Today's Internal Communication.

Who We Are
What We Do
What We Think
Contact Us

Who We Are
What We Do
What We Think
Contact Us

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Who We Are
What We Do
What We Think
Contact Us

Boatz Knutsen is now Cast Communication Design

Cast Communication Design. Today's Internal Communication.

Blog

Manifesto

Human comes before
Resources.

Want engaged employees? Start by seeing them as people, not assets. Their hopes and dreams matter as much as your goals and expectations.
Everyone wants to contribute
to something bigger than themselves.

We all want our work to matter. Great businesses and leaders connect employees to a larger purpose.
If the CEO's not on board,
don't bother.

Meaning, purpose, connection—it all starts at the top. Communicators can only do so much without a deep commitment from the senior leadership.
Looking for a great new communications vehicle?
Try managers.

Employees want information from their boss. If you aren't helping managers communicate, you're only fiddling around.
If you can't tell a story,
you can't lead.

Leadership is the art of persuasion, and story is how you persuade. Story inspires, engages, and connects. It provides direction and context.
Fancy words cannot fix
muddled strategy.

Sometimes the reason no one understands your strategy is because it isn't understandable. Great messaging can only mask so much.
Forget the wide net.
Cast to a single person.

As information consumers, we now expect our messages to be custom-filtered, -segmented and -streamed. Why would that be any different at work?
There's nothing new about internal social networks.

People want community. You're either facilitating it around a meaningful purpose, vision and culture… or you're letting it happen around you.
Sometimes the smartest thing you can say is nothing.

Want to send employees a really strong message? Shut up and listen. Who knows—you just might learn something.
Not everyone is
Southwest Airlines.

Some companies top every best practices report. What works for them may not work for you. Start with your own organizational needs and realities.
Apathy is
expensive.

Yes—engaging employees takes time and resources. How much do you think it costs to ignore them?

Position Papers

How Social Media Has Changed Internal Communication
Why Strategy Dies

(MORE)

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We believe in the power
of engaged employees.

Cast is an internal communication consulting
firm bringing the latest in business thinking, cultural
trends and communication expertise to help
organizations engage and align their employees.