A(nother) Reason to Like Justin Bieber

It's okay, you can admit that you watched Justin Bieber's biopic "Never Say Never." 

Believe me, I was hesitant to admit it and I even had my kids in tow to justify shelling out $20 to see it in the theater. I was even more hestitant to admit that a couple of the scenes made me cry...I mean, that's like saying bubblegum makes you cry, right? Or so I thought.

But after reading this insightful post by TwistImage, I realize that my fascination with the biebs is really just proof of the power that social media has to create real connection. (Plus, it makes it sort of work-related.)

Were it not for YouTube (and the unmatched enthusiasm of teenage girls) the world might never have experienced Bieber Fever.

And without Justin Bieber, Twitter might never have reconfigured its algorithms. 

But social media didn't make Justin Bieber a better musician, it just gave him a platform on which to share his music. 

As Mitch Joel quotes the TwistImage blog: "It's not marketing. It's real."

Social media doesn't replace the need for clear and meaningful messages, it simply allows us to use those messages as a starting point for a deeper connection with fans, customers, and employees. Bet you didn't expect Justin Bieber to teach you so much.

Comments

[Hailey]

nice post. glad you're now a belieber!!

Hailey
http://www.justinbieberquotes.com