Human comes before Resources. Want engaged employees? Start by seeing them as people, not assets. Their hopes and dreams matter as much as your goals and expectations.
If the CEO's not on board, don't bother. Meaning, purpose, connection—it all starts at the top. Communicators can only do so much without a deep commitment from the senior leadership.
If you can't tell a story, you can't lead. Leadership is the art of persuasion, and story is how you persuade. Story inspires, engages, and connects. It provides direction and context.
Forget the wide net. Cast to a single person. As information consumers, we now expect our messages to be custom-filtered, -segmented and -streamed. Why would that be any different at work?
Sometimes the smartest thing you can say is nothing. Want to send employees a really strong message? Shut up and listen. Who knows—you just might learn something.
Apathy is expensive. Yes—engaging employees takes time and resources. How much do you think it costs to ignore them?
Everyone wants to contribute to something bigger than themselves. We all want our work to matter. Great businesses and leaders connect employees to a larger purpose.
Looking for a great new communications vehicle? Try managers. Employees want information from their boss. If you aren't helping managers communicate, you're only fiddling around.
Fancy words cannot fix muddled strategy. Sometimes the reason no one understands your strategy is because it isn't understandable. Great messaging can only mask so much.
There's nothing new about internal social networks. People want community. You're either facilitating it around a meaningful purpose, vision and culture… or you're letting it happen around you.
Not everyone is Southwest Airlines. Some companies top every best practices report. What works for them may not work for you. Start with your own organizational needs and realities.
Cast Communication Design. Today's Internal Communication.
Everybody should stand for something. Here are a few of our core beliefs.
