Below are links to position papers with our advice on several topics. We provide this content free because:
- Clients deserve to have some insight into the way we think—before they engage us.
- There are plenty of leaders and organizations in need of sound, straightforward communication advice… right now.
- Our point of view tends to stir things up, compelling people to think about communication in new ways. Isn't that why you're on this site in the first place?
How Social Media Has Changed Internal Communication
Social media is changing the face of internal communication. Delivering messages is no longer enough; now it's about creating connections. Here are some tips to make it work within your organization…
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× The Communication Leader's First 100 Days
Your first weeks and months as the new organizational communication leader can make or break your future influence and success. Here's what to focus on in your first 100 days...
Why Strategy Dies
Connecting employees to organizational strategy is every bit as important as building the strategy itself. But it requires a different discipline— the discipline of engagement, communication and storytelling. Here's what not to do...
There's Nothing Fat About Your Employees
Employee engagement is the single most important thing to do right now. The very survival of your organization rests on leadership's ability to get everyone focused and pulling hard in the same direction. Make your investment in employee engagement pay off...
Behold the One-Pager
Much of workplace communication is an unqualified disaster—bloated, obscure and irrelevant. It's simple, succinct communication that cuts through and inspires action. Here are some things to keep in mind...
When Communicating Layoffs Becomes Real
Layoffs: A stark reality in harsh business climates. But layoffs don't have to be the death knell for employee morale and engagement...
