We design solutions that help build relationships— between a company and its employees, among leaders and teams, and across peer communities. Our work equips our clients to create connections through emerging social media tools, traditional internal communication channels, and (would you believe it?) face-to-face dialogue.
Our services include:
- Research/Audit. Smart, focused research sheds light on an organization’s strength, needs and readiness for creating authentic connections with employees. We provide practical, actionable insight and intelligence—whether through an employee survey, leader interviews, an audit of your communication program, or external best practices research.
- Story Development. The most carefully crafted message can fail without the proper context to connect, inspire and engage. Cast’s expertise in story and message development runs deep. We help leaders uncover the simple story at the heart of the organization, strategy or change initiative; then we help them articulate it to build understanding, commitment, alignment and action.
- Strategy & Structure. Communication strategy is every bit as important as business strategy. Cast helps clients identify and develop the communication framework, infrastructure and strategy needed to drive the business forward. Whether the internal communication function is manned by a single person or many, we help establish business-driven objectives, defined audience segments, internal communication structure and roles, and meaningful channel and message strategies.
- Implementation. It’s not enough to build a strategy; sometimes you need a partner to help bring that strategy to life. When needed, Cast will assist with ongoing internal communications project execution and program management, including development of communication materials and tools, and communication training and coaching.


WHEN TO ENGAGE CAST